What are Digital Products to Sell

Digital products are intangible items that can be consumed or accessed online. Think of things like eBooks, music files, software, online courses, and more.

Unlike those dusty old textbooks on your shelf, digital products can be easily delivered with just a few clicks—no shipping or storage issues!

What’s amazing about digital products is that once you create them, they can be sold repeatedly without any additional work!

A profitable business, isn't it?

You might be thinking, “Why should I sell digital products?”

Let me help you to break down some key benefits:

• No Shipping or Inventory Hassles: Digital products are delivered instantly. It means your customers can download them right after purchase, eliminating the need for shipping and inventory management.

• Low Overhead Costs: Creating digital products often requires minimal investment. All you need is a computer or mobile phone and some creativity! There are plenty of free or low-cost tools available to help you design and market your products.

• Passive Income Potential: After you create a digital product, it can generate income continuously. Now, imagine waking up to find you made money while you slept—sounds dreamy, right?

• Global Reach: Digital products can be sold to anyone, anywhere. This means your potential audience is vast, allowing you to reach customers across the globe.

If you’re thinking about jumping into the digital product game, you’re in luck because

the online market is brimming with opportunities.

Here are ten digital product ideas that are in high demand, along with insights into their popularity and tips on how you can stand out in the crowd.

1. Online Courses

The demand for online learning continues to rise. You can see that people are eager to learn new skills from the comfort of their homes.

This is why if you have any expertise in a specific area—like digital marketing, coding, or photography—selling an online course can be a goldmine.

To stand out on this product niche, you need to focus on providing engaging content, such as video lessons, interactive quizzes, and real-world projects. Offer additional resources, like a community forum for students, to enhance their learning experience.

2. E-books

E-books are a popular choice for readers looking for valuable information in a convenient format. You can write e-books on topics you are passionate about or knowledgeable in, such as personal finance, health tips, travel guides, or even your collecting poem.

To make your e-book more appealing, consider adding attractive visuals, actionable worksheets, and presenting it through a mockup design. Building a social media presence can help reach a wider audience when promoting your e-books.

3. Mockup Templates

With the growing need for businesses to present their products attractively, mockup templates are in high demand. They help designers, marketers, and entrepreneurs showcase their ideas professionally.

The mockup market has a significant growth potential, especially with the rise of e-commerce.

To make your mockup templates stand out, ensure they are versatile, easy to use, and compatible with popular design software like Canva or Adobe Photoshop. Create niche-specific mockups (like tech gadgets or beauty products) to cater to targeted audiences.

4. Stock Photos

High-quality stock photos are essential for content creators, marketers, and businesses looking to enhance their visuals. You can sell these as packs or through subscription services.

To compete with other sellers, focus on creating unique, high-quality images that fill gaps in existing stock photo libraries.

Consider targeting specific niches, such as lifestyle, food, or travel photography. Use SEO-friendly keywords in your photo descriptions to improve visibility on stock photo platforms.

5. Stock Videos

Similar to stock photos, stock videos are gaining traction, especially with the rise of video marketing. Selling stock videos allows you to cater to businesses and content creators who need engaging visuals for their projects.

To differentiate your offerings, focus on unique themes or styles that aren’t widely available. Providing editing services or customizable video templates can also set you apart.

6. Printables

Printables are digital files that customers can print at home, including planners, journals, or artwork. The printable market has seen significant growth, particularly among busy individuals looking for organization tools.

To tap into this market, you need to create stylish and functional printables that meet to specific needs, such as meal planning or goal tracking. Consider offering bundles or themed sets to encourage higher sales.

7. Website Themes and Templates

As more businesses and individuals seek to establish an online presence, the demand for website themes and templates has increased.

If you have web design skills, creating user-friendly themes for platforms like WordPress or Shopify can be profitable. To stand out, focus on niche markets (like website for bloggers or small businesses) and offer customization options for users.

8. Digital Planners

With the rise of organization apps, digital planners are becoming increasingly popular. They allow users to plan their schedules and goals in a digital format.

To differentiate your digital planners, create visually appealing designs with user-friendly features, such as hyperlinks for easy navigation. Offering a variety of layouts (daily, weekly, or monthly) can also attract more customers.

9. Graphic Design Resources

If you have design skills, consider selling graphic design resources, such as icons, fonts, or illustrations. Focus on creating high-quality, unique designs that cater to specific audiences, like bloggers or small business owners. Offering bundled resources or subscription services can encourage repeat purchases and increase your customer base.

10. Membership Sites

Membership sites provide exclusive content, courses, or resources for a monthly or yearly fee. The subscription economy is booming, with businesses increasingly turning to membership models for steady income.

To create a successful membership site, offer valuable, ongoing content, such as webinars, community discussions, or resources that members can’t find elsewhere. Make sure to engage with your community regularly to build loyalty and retention.

Now that you have ideas for what to sell, here’s a step-by-step guide to help you launch your digital products:

• Identify Your Niche: Start by choosing a product type that aligns with your skills and passions. Research your target audience and identify their pain points. What problems can you help solve?

• Create Your Product: Dedicate time to crafting your product. Whether it’s writing an e-book or designing a template, ensure it offers value and quality. Don’t strive for perfection—just focus on delivering something useful.

• Find a Good Product Ready to Resell: If you don’t have the time or skills to create your own product from scratch, it can feel overwhelming. A great alternative is to resell products with a Private Label Rights (PLR) or Master Resell Rights (MRR) license. With these licenses, you can buy a product once and save time by reselling it as often as you like.

• Set Up Your Store: You can sell your products on your website or use platforms like Etsy, Gumroad, or Shopify. Each option has its pros and cons, so choose what suits your needs best. If you choose to set up your own website, consider using a platform like Systeme.io. This all-in-one platform is beginner-friendly and makes it easy to start selling digital products.

• Promote Your Product: Now that your product is ready, it’s time to let the world know! Utilize social media to showcase your creations. Pinterest is especially effective for visual products like templates and printables. Create eye-catching pins that link back to your product page.

• Engage with Your Audience: Building a community around your products can lead to loyal customers. Use social media or email newsletters to connect with your audience, gather feedback, and keep them updated on new releases.

I understand sometimes it feels scared or confused about starting your journey.

So, here are some tips to help you overcome those fears:

• Start Small: You don’t have to create a massive online course right away. Begin with a simple e-book or template to build your confidence.

• Learn and Adapt: Use feedback to improve your products. Don’t be afraid to try new things and pivot your approach based on what works and what doesn’t.

• Join Communities: Engage with other creators in online communities or forums such as Facebook groups. You can learn a lot from their experiences and even find potential collaborators.

• A Small Win is Still a Win: Celebrate every win you achieve, and don’t let yourself be bothered by others.

You may be feeling a bit hesitant about jumping into the world of digital products, but remember: everyone has to start somewhere!

The best time to begin is now.

Digital products can lead to a rewarding journey, both personally and financially.

So, grab your laptop, think about what you love, and start creating! Your first digital product could be the beginning of an amazing adventure.

You’ve got this! Now go out there and let your creativity shine. Happy selling!